Friendefi selected to join L-SPARK’s SaaS incubator program.

We’re excited to announce that Friendefi has been selected to join L-SPARK’s second Incubator cohort! Friendefi, along with 8 other enterprise SaaS companies, was selected to join the program after a rigorous application and selection process involving over 175 companies.

We look forward to accelerating our development and growth working with the L-SPARK team, mentors and advisors over the coming 4 months!

For more about Friendefi’s entry into L-SPARK’s second Incubator cohort, read the press release or Betakit’s article.

Aaron CarrFriendefi selected to join L-SPARK’s SaaS incubator program.
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Friendefi Hosting Complimentary Ai Networking Evening in Toronto

Friendefi is excited to host tomorrow evening’s complimentary Ai (Airline Information) networking evening in Toronto. Themed ‘Loyalty & Engagement in the Age of Millennials’, the event aims to provide an enjoyable opportunity for loyalty practitioners to network, learn about “gamifying” loyalty, and to hear from our panel of experts on the subjects of gamification and engagement in the age of millennials.

To view the evening’s agenda and to register, click here.

Plus to boost the fun, Friendefi is offering 1 iPad mini 2 Wi-Fi (16GB) with Retina display to one lucky registered attendee. To increase your chances of winning, take a few minutes to play our gamification trivia challenge!

Aaron CarrFriendefi Hosting Complimentary Ai Networking Evening in Toronto
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Friendefi A Winner At Hyperliens

igasmallYesterday, the Friendefi team went up against other startups, gamification companies, and digital solution providers at Hyperliens, a Montreal-based initiative where Quebec-based startups compete for the opportunity to address the challenges of four major Quebec corporations with their solutions.

Friendefi presented to Sobeys Quebec, whose IGA stores are looking for a mobile-enabled solution to collect feedback from customers when they shop. We pitched Sobeys on using our Audience Engagement Platform to create a fun and rewarding mobile survey application that would allow customers to earnAIR MILES® Reward Miles for providing feedback.

And we’re thrilled to announce that Friendefi was selected by Sobeys as their winner!

Read more about Hyperliens in today’s article in Les Affaires.

FriendefiFriendefi A Winner At Hyperliens
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Colloquy Recognizes American Airlines

We’re proud to share that the American Airlines AAdvantage Passport Challenge has been recognized by the Colloquy editorial team as an initiative that exemplifies the most innovative advancements in loyalty marketing.

From Colloquy Recognizes:

The Passport Challenge gave AAdvantage loyalty members a chance to turn their virtual adventures into real-life travels. Tapping into the power of social media and gamification, American Airlines set out to boost engagement from loyalty members and get them comfortable with US Airways following its merger with American.

At the close of the two-month promotion, which began in March 2014, results far exceeded expectations.

  • Participants earned 70% more passport stamps than expected;
  • Players spent 7-15 minutes completing games and activities, enhancing awareness of the program, airline and partners;
  • Participants completing a game pertaining to a partner increased spending with that partner by a double-digit percentage;
  • Many participants achieved their personal flight goal.

Based on internal measurements, the promotion produced an ROI in excess of 500%.

Read more about it here: Colloquy Recognizes American Airlines

Aaron CarrColloquy Recognizes American Airlines
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Get in on the game: Hudson’s Bay Financial Services Trivia Challenge & Contest

Until May 16, 2014, Hudson’s Bay Rewards members can play the Hudson’s Bay Financial Services Trivia Challenge & Contest to earn up to 500 Hudson’s Bay Rewards points and be entered to win 1 of 6 $500 Hudson’s Bay gift cards.

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Using Friendefi’s social gamification platform, the promotion provides participants the opportunity to earn points for liking Hudson’s Bay on Facebook, referring friends to play, and for successfully playing 12 trivia games, which are unlocked each Monday, Wednesday, and Friday throughout the promotion. For an additional bonus each week, participants can answer 2 to 3 survey questions about themselves. And when participants complete each trivia game, they get 1 or 2 letters for the word scramble, which they can solve after all 12 games have been played to be entered into the contest.

“We’re very excited about this initiative,” said Imran Ali, Director Insurance and Enhancement Services at Hudson’s Bay Company. “ Through a fun, interactive platform we are engaging our customers with our expanded Financial Services offering, while generating viral awareness.”

Available on both desktop and mobile, the promotion aims to increase awareness and understanding of Hudson’s Bay’s financial services, while also collecting demographic, life-stage, and interest data through the bonus survey questions.

To learn more or to get in on the game, simply click here.

FriendefiGet in on the game: Hudson’s Bay Financial Services Trivia Challenge & Contest
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Five Reasons Why Loyalty Needs Gamification

This week, The Wise Marketer included a segment from The Loyalty Guide 6 in its weekly newsletter that nicely sums-up why loyalty programs need gamification.  With gamification increasingly on the minds of marketers looking to boost customer engagement and loyalty, we think it’s an insightful and timely piece.

Here are the five reasons cited:

1) Lack of adequate personal information on the member. To take an example, most loyalty programmes have meagre information like First Name/Last name and some level of address details. A few industries like airlines, telcos, hotels, e-tailers that manage substantial customer information including mobile numbers/email IDs etc. Organizations via gamification are offering points and other rewards to loyalty members to encourage them to give more information about themselves.

2) Customer attention and engagement is another factor that has profound implications on the efficacy of a loyalty programme. Gamifying the member portal also means introduction of polls and contests to the loyalty member. While the member gets points/other rewards for participating in these activities, the company gets vital & real information from the members.

3) Social media: ubiquity of social media has ensured that most members would be part of the most popular ones. The possibility of earning rewards can encourage members to ‘like’, ‘recommend’ specific promotions to their ‘friends’ thereby supporting viral-marketing of certain promotions.

4) Segmentation/fragmentation: More information about loyalty members would enable the organization to slice and dice members and create more deployable segments or better fragments. This will enable better targeting of members with more-apt promotions. Needless to say, member response would be better and promotion ROI would be higher.

5) Advocacy: Better engagement with members helps in converting them to brand advocates. The power of WOM (word of mouth) is well known.

For more information, go to

FriendefiFive Reasons Why Loyalty Needs Gamification
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How Aeroplan’s Star Challenge Improved Loyalty Program Engagement

Recently, Friendefi’s CEO, Aaron Carr, spoke to about using gamification to create fun and engaging ways for loyalty programs to educate their members about their many points earning opportunities.  A new practice Aaron refers to as “edugagement”.

Read Aaron’s guest blog post on where he explains how Friendefi put edugagement to work for Aeroplan’s Star Challenge:  How Aeroplan’s Star Challenge Improved Loyalty Program Engagement

FriendefiHow Aeroplan’s Star Challenge Improved Loyalty Program Engagement
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