Friendefi selected to join L-SPARK’s SaaS incubator program.

We’re excited to announce that Friendefi has been selected to join L-SPARK’s second Incubator cohort! Friendefi, along with 8 other enterprise SaaS companies, was selected to join the program after a rigorous application and selection process involving over 175 companies.

We look forward to accelerating our development and growth working with the L-SPARK team, mentors and advisors over the coming 4 months!

For more about Friendefi’s entry into L-SPARK’s second Incubator cohort, read the press release or Betakit’s article.

Aaron CarrFriendefi selected to join L-SPARK’s SaaS incubator program.
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Friendefi Hosting Complimentary Ai Networking Evening in Toronto

Friendefi is excited to host tomorrow evening’s complimentary Ai (Airline Information) networking evening in Toronto. Themed ‘Loyalty & Engagement in the Age of Millennials’, the event aims to provide an enjoyable opportunity for loyalty practitioners to network, learn about “gamifying” loyalty, and to hear from our panel of experts on the subjects of gamification and engagement in the age of millennials.

To view the evening’s agenda and to register, click here.

Plus to boost the fun, Friendefi is offering 1 iPad mini 2 Wi-Fi (16GB) with Retina display to one lucky registered attendee. To increase your chances of winning, take a few minutes to play our gamification trivia challenge!

Aaron CarrFriendefi Hosting Complimentary Ai Networking Evening in Toronto
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Friendefi A Winner At Hyperliens

igasmallYesterday, the Friendefi team went up against other startups, gamification companies, and digital solution providers at Hyperliens, a Montreal-based initiative where Quebec-based startups compete for the opportunity to address the challenges of four major Quebec corporations with their solutions.

Friendefi presented to Sobeys Quebec, whose IGA stores are looking for a mobile-enabled solution to collect feedback from customers when they shop. We pitched Sobeys on using our Audience Engagement Platform to create a fun and rewarding mobile survey application that would allow customers to earnAIR MILES® Reward Miles for providing feedback.

And we’re thrilled to announce that Friendefi was selected by Sobeys as their winner!

Read more about Hyperliens in today’s article in Les Affaires.

FriendefiFriendefi A Winner At Hyperliens
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Colloquy Recognizes American Airlines

We’re proud to share that the American Airlines AAdvantage Passport Challenge has been recognized by the Colloquy editorial team as an initiative that exemplifies the most innovative advancements in loyalty marketing.

From Colloquy Recognizes:

The Passport Challenge gave AAdvantage loyalty members a chance to turn their virtual adventures into real-life travels. Tapping into the power of social media and gamification, American Airlines set out to boost engagement from loyalty members and get them comfortable with US Airways following its merger with American.

At the close of the two-month promotion, which began in March 2014, results far exceeded expectations.

  • Participants earned 70% more passport stamps than expected;
  • Players spent 7-15 minutes completing games and activities, enhancing awareness of the program, airline and partners;
  • Participants completing a game pertaining to a partner increased spending with that partner by a double-digit percentage;
  • Many participants achieved their personal flight goal.

Based on internal measurements, the promotion produced an ROI in excess of 500%.

Read more about it here: Colloquy Recognizes American Airlines

Aaron CarrColloquy Recognizes American Airlines
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Get in on the game: Hudson’s Bay Financial Services Trivia Challenge & Contest

Until May 16, 2014, Hudson’s Bay Rewards members can play the Hudson’s Bay Financial Services Trivia Challenge & Contest to earn up to 500 Hudson’s Bay Rewards points and be entered to win 1 of 6 $500 Hudson’s Bay gift cards.

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Using Friendefi’s social gamification platform, the promotion provides participants the opportunity to earn points for liking Hudson’s Bay on Facebook, referring friends to play, and for successfully playing 12 trivia games, which are unlocked each Monday, Wednesday, and Friday throughout the promotion. For an additional bonus each week, participants can answer 2 to 3 survey questions about themselves. And when participants complete each trivia game, they get 1 or 2 letters for the word scramble, which they can solve after all 12 games have been played to be entered into the contest.

“We’re very excited about this initiative,” said Imran Ali, Director Insurance and Enhancement Services at Hudson’s Bay Company. “ Through a fun, interactive platform we are engaging our customers with our expanded Financial Services offering, while generating viral awareness.”

Available on both desktop and mobile, the promotion aims to increase awareness and understanding of Hudson’s Bay’s financial services, while also collecting demographic, life-stage, and interest data through the bonus survey questions.

To learn more or to get in on the game, simply click here.

FriendefiGet in on the game: Hudson’s Bay Financial Services Trivia Challenge & Contest
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Friendefi enters licensing agreement for its social gamification platform with PointsHound

Montreal, QC (May 28, 2013) – Friendefi today announced a new one-year licensing agreement with PointsHound, an online hotel booking service that allows you to earn points and miles on over 150,000 hotels around the world in any of 10 frequent flier currencies.

PointsHound aims to accelerate its growth using Friendefi and selected their social gamification platform for its ability to quickly launch highly engaging promotions that are social, interactive, and fun.

“Running contests and promotions with our loyalty program partners has been a very effective channel for acquiring and engaging customers .  Friendefi allows us to supercharge these types of campaigns– their platform is integrated with Facebook and Twitter for powerful social-sharing and enhances the existing game mechanics that we rely on to drive results for the business,” said Pete Van Dorn, CEO of PointsHound.

Friendefi’s social gamification platform provides the ability to offer highly engaging promotions where participants ‘play’ against their social network friends to earn rewards.  Promotions can be based on social engagement objectives, such as liking and sharing, or on purchasing behavior.  Friendefi’s social network integration enables promotions where participants can invite, share, or even compare their accomplishments with their friends.  And its gamification features enable promotions that generate excitement, competition, and recognition through points, badges, and leaderboards.

“We’re thrilled to have been selected by PointsHound.  They’re an innovative company offering a great service and through this agreement, Friendefi officially breaks into the hotel category,” said Aaron Carr, CEO of Friendefi.

About Friendefi

Friendefi Inc. is a privately owned company that owns and operates a proprietary promotions platform that uses social gamification to achieve outstanding engagement and results.  Friendefi primarily offers its services to loyalty programs in the travel, financial, and retail categories.

About PointsHound is the most flexible way to collect the most points and miles when booking hotels online. PointsHound allows its members to earn miles on over 150,000 hotels around the world in any of 10 frequent flier and loyalty currencies. New members can sign up for the service at 

For more information about Friendefi, please visit

For more information:

Aaron Carr, CEO & Founder Friendefi Inc.


Office: (514) 397-0415 ext. 100

FriendefiFriendefi enters licensing agreement for its social gamification platform with PointsHound
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Friendefi to present at Loyalty Innovation Show

Aaron Carr, CEO and Founder of Friendefi, will be speaking at the 3rd annual FFP Spring Event at the Freddie Awards in Washington on April 25, 2013.  Themed: “The Loyalty Innovation Show”, the FFP Spring Event will look at the developments and trends that travel loyalty programs must stay ahead of.

Look for Aaron during the audience favourite, Lion’s Den, where he will pitch Friendefi to a panel of judges as well as the audience and compete against three other innovative start-ups in the loyalty space.

For more information, see the conference agenda.

FriendefiFriendefi to present at Loyalty Innovation Show
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