Our Clients

  • americanairlines
  • aeroplan
  • cibc
  • hudsonsbay
  • virgin
  • visionsource

Friendefi provides bespoke multi-channel customer, employee, and channel engagement programs

Using our Audience Engagement Platform, we deliver highly-customized, innovative programs and promotions that drive results.

Our Solutions

We develop programs around our clients’ brands and the behaviours they want to drive within their audiences.

Gamification

Gamification

Beyond badges, points, and letterboards, we provide motivation systems and techniques to engage and drive valuable behaviours. Our programs aim to create positive behaviour cycles that turn actions into habits over the long term.

Refer a friend

Refer a friend

Acquire new customers by rewarding your existing customers and and advocates for referring their friends to discover, sign-up, or purchase your products and services. Combine with brand discovery to create a truly engaging experience for new referrals.

Product and Service Discovery

Product and Service Discovery

Increase education and awareness amonsgt your customers, employees, or channel partners of your products, services and their benefits fun, rewarding games.

Social Contests and Promotions

Social Contests and Promotions

Create promotions and contests that motivate and reward your audience for engaging with your brand and for sharing with their social networks. Incorporate instant-win and other prizing techniques to turbo-charge the excitement factor.

Our Approach

Understand

Understand

We work with clients to understand the actions and behaviours they want their audience to perform

Design

Design

We design programs around our clients' objectives and brand

Deploy

Deploy

Our programs are built on our flexible platform, resulting in a faster time to market.

Measure

Measure

We empower clients with program data and reporting

Our Team

Aaron Carr

Aaron Carr CEO & Founder

Aaron has over 15 years of experience across many sectors of the loyalty industry with an expertise and passion for product innovation and development. Most recently, Aaron worked as the General Manager, Product Innovation & Management at Aeroplan, Canada’s premier loyalty program, and was responsible for the program’s full suite reward offering as well as developing new products and services to drive customer engagement and increase corporate revenues.

Francis Fontaine

Francis Fontaine Chief Financial Officer

Francis is often described as a “serial” entrepreneur having founded, either alone or with business partners, many businesses across different industries over the last sixteen years. Along with a depth of financial and consulting experience, he brings a wealth of experience in commercializing new business ventures.

David Nadezhdin

David Nadezhdin Technical Director

David has been described as being both 'left' and 'right' brain. With both a science and an arts education, he has demonstrated a unique ability to deliver innovative solutions requiring a mix of creative and rational thinking throughout his career. Can't see the forest for the trees? David sees both and has probably already thought-through a solution.

Case Studies

We’re passionate about delivering innovative solutions to engage our clients’ audiences

  • With Friendefi, we developed a unique gamification campaign that drove great results and has been recognized by Colloquy magazine for innovating loyalty marketing.

    Scott Hinshaw, Director Partnerships American Airlines
  • We've launched several projects with Friendefi; they're super responsive and work well under our tight deadlines.

    Nevine Baracat Aeroplan
  • AAdvantage Passport Challenge exceeded our expectations in terms of incremental revenue and engagement.

    Becky Gross, Manager, Customer Insights & Analysis American Airlines
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